The high demand from our own ranks of Lion's Run participants gave us the idea to design a fashion line that visually interprets the unmistakable luxurious adventure lifestyle of the Runs and translates it into a collection of the highest quality that is fully enjoyable in every regard. Hence, all of the LION’S RUN pieces have the same classy but laid-back vibe of the label's signature luxury car rallies.

In October 2020, we finally launched our long-awaited new online shop with not one, but three brand new Lion's Run Fashion collections! Look forward to cuddly jogging suits, cool shirts, but also accessories like caps, a chic rose gold bracelet or a branded sauna or beach towel.

The LION’S RUN Premium Collection is a fashion interpretation of the brand’s “la vita è bella” lifestyle. Inspired by both streetstyle chic and haute couture elegance, the LION’S RUN tracksuits are an absolute staple in your wardrobe.

The LION’S RUN Special Pieces Collection is an assortment of fashion items and accessories that are an integral part of the signature LION’S RUN luxury but laid-back lifestyle. 

The LION’S RUN Member Collection is exclusive to members of the LION’S RUN community who take part in the run. Unique to this elegant collection are the luxurious leather and metal applications, as well as the driver’s print on the back.


Lion’s Run is an entertainment company that was founded in 2013 and established itself as the premiere automotive lifestyle adventure and is an annual trendsetting celebration and one of the fastest growing social events & lifestyle brands of its kind. The Lion’s Run Winter and Summer South & North Edition are exciting events with a perfect marriage of a modern exotic car rally combined with over 400 Lion’s Run alumni drivers since 2013 and yearly joining over 150 people throughout both events. With VIP participants, celebrities, daily events and nightlife parties, intimate dinners, bucket list roads and the most important, growing within a new family for life that you share the Lion’s Run experiences and friendship with, all year long.


You are not yet a member, but interested in becoming one?

By participating in a LION’S RUN, you’re joining a community that is much more than just a bunch of like-minded people. The experiences and memories we share and have shared are the basis of life-long friendships far beyond the runs
If you’d like to become part of our LION’S RUN family, you can register here for the next LION'S RUN.